Monday, March 2, 2020

Tiffany & Co. Luxury Jeweler and Specialty Retailer


Tiffany & Co., better known universally as Tiffany’s, is an American luxury jeweler and specialty retailer with its headquarters in New York City, USA. Famous for its luxury goods, a wide range of items are available at Tiffany’s including jewelry, sterling silver, china, crystal, watches, water bottles, leather goods, personal accessories, fragrances, stationery, and more. These products are sold through Tiffany’s stores located all around the globe, direct-mail, and corporate merchandising. The company has created a niche as an arbiter of style and taste and is particularly identified for its diamond and sterling silver jewelry.  


Tiffany’s flagship store has operated from the corner of Fifth Avenue and 57th Street in Manhattan since 1940 with the window displays placed in trademark polished granite exteriors. The store has been the location of some famous Hollywood movies including the iconic Breakfast at Tiffany’s, thereby setting a trend for Audrey Hepburn Tiffany jewelry after the name of the actress. Sweet Home Alabama starring Reese Wither spoon was also shot in the store.

In Breakfast at Tiffany’s Holly Golightly (Audrey Hepburn) professes her love for Tiffany’s. She says that the store drives her crazy and just being there drives away her blues. However, surprisingly, the jewelry pieces worn by Hepburn in the film are not from Tiffany’s including the 5-strand pearl necklace she has on in the opening scene. The one exception is the Ribbon Rosette necklace from Tiffany’s store used in the photo shoot for the promotion of Breakfast at Tiffany’s and is thus branded as Audrey Hepburn Tiffany jewelry. The necklace consists of 128.54 carats of yellow diamonds and is on display at the Fifth Avenue, New York store today.           

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